Thursday, August 12, 2010

Taste Test of Kellogg's New FiberPlus Cereals

As part of the Foodbuzz Tastemaker Program, I received two boxes of Kellogg's FiberPlus Antioxidants Cereal to review. The flavors are Berry Yogurt Crunch and Cinnamon Oat Crunch.

I love cereal. I love cereal so much, I have it in some capacity at least once almost every day. So, when Foodbuzz reached out looking for people to taste test Kellogg's new creations, I quickly raised my hand. Kellogg's created their FiberPlus Cereals after conducting an independent study and finding out that consumers preferred the taste of Kellogg's FiberPlus Antioxidant Bars over Fiber One Bars.

I tend to be leery of food products that include extra vitamins and minerals, or are packed with antioxidants, but I was willing to give Kellogg's new products a try. I started with the Berry Yogurt Crunch, which provides 40 percent of our daily fiber.

The Berry Yogurt Crunch is made up of whole grain wheat and rice flakes with berry and yogurt flavored clusters. The aroma alone resembled an intense artificial mix of berries, and, unfortunately, so did the taste. The flakes themselves tasted much sweeter than expected, and sugar was the second ingredient amongst a long list of illegible items. Even the Lactaid milk in my cereal bowl became sickly sweet by the time I finished the recommended 1 cup serving.

My expectations low, I then poured myself a bowl of the Cinnamon Oat Crunch, which includes 35 percent of our daily fiber. On the nose, the smell was delightful, and immediately reminded me of Cinnamon Toast Crunch - one of my favorite childhood cereals. 

The taste was also not as artificially sweet as its berry yogurt counterpart, but it was still a little too sweet for my liking first thing in the morning. The Cinnamon Oat Crunch also got soggy surprisingly quickly in in my milk. However, the ingredient list was much shorter and slightly more legible than the Berry Yogurt Crunch's; and the Cinnamon Oat Crunch only had 8 grams of sugar in its 3/4 cup recommended serving, vs. Berry Yogurt's 12 grams in its 1 cup serving. 

Overall, I will be finishing both boxes of these new Kellogg's cereals, but I probably would never buy these at the grocery store. My favorite of the two was the Cinnamon Oat Crunch, but both varieties were just too sweet for me - and I'm still slightly skeptical of the long, scary-looking ingredient lists. 

Have you tried Kellogg's new FiberPlus cereals? What's your review?


  1. I tried the Cinnamon Oat Crunch the other day - I really liked the taste, and I prefer soggy cereal to sharp cereal (odd, I know) so I was a big fan.

  2. I'm a cereal lover myself but I don't like too sweet cereals. My parents wouldn't allow sugary cereals growing up and to this day, I don't eat it! Puffins are a great alternative though, especially their cinnamon ones!